The exterior of your business premises is often the first thing potential customers come across, and as such, gives a powerful first impression of your business and should be seen as an additional marketing tool. A drab, poorly maintained exterior with faded signage and cracked paintwork is unlikely to fill potential customers with confidence, no matter your business’s level of expertise and professionalism. With businesses slowly reopening after the coronavirus lockdown and the upcoming festive season, now is the perfect time to revamp your business premises. Read on for some tips for updating your commercial property’s exterior.
Business signage is one of the most important elements of a commercial property, providing customers with an immediate insight into who you are and what you do. Due to this, you should choose your signage carefully. Include any logos and branding for instant recognizability. It’s advisable to use easy to read, classic fonts – ultra-modern fonts might look cool now, but they can soon become dated as fashions change. Additionally, your carefully designed sign may soon become sun-faded and wind-battered when faced with the elements. Cover your sign with a UV-resistant clear coating for extra protection, ensuring that it looks brand new for as long as possible.
Your roof is perhaps not one of the first things your customers notice about your commercial property. Still, it is vitally important in ensuring protection from the elements and maintaining the structural integrity of the building. Even the smallest leak can seep into the interior of your property and eventually cause huge amounts of costly damage. Commercial roofing brings different considerations to residential roofing; for instance, roofing types are found on specific buildings like factories. Commercial roofing experts – for instance, found a commercial roofing Federal Heights in Colorado here – will be able to advise you on your best options for a durable, energy-saving commercial roof for your business premises.
Windows allows potential customers to take a peek inside to check out the goods and services you have on display; they are also one of your first lines of defense against the elements and burglary. Double glazing insulates your building from drafts and cooler outside weather, helping to keep your energy consumption down; some brands can also be strong enough to withstand breaking in an attempted burglary. Make sure you clean your windows regularly, as customers will soon be put off by a collection of almost-invisible smears and handprints. You could also get creative with your windows and reignite the art of the window display. Not only will this perfectly show off your products and services, but it can also act as a powerful marketing tool, bringing in customers who want to admire your artistry. However, make sure you change up your window display regularly to prevent it from getting old; many shops change theirs on a seasonal basis, allowing them to craft their displays around annual holidays such as Christmas, Easter, and Halloween, it allows your team to get creative and have fun with your store.