Promotional products continue to be a part of any organisation’s marketing strategies for the simple reason they work. According to APPA, marketers in Australia spend over $1.34 billion yearly on promotional products. Further research shows that 84% of marketers believed these merchandise offered value for money, with Australian homes/offices having an average of 7 promotional products available.
Choosing platforms like Custom Gear promotional merchandise provide a cost-effective marketing strategy for strengthening brand identity. Whether you run a large corporation or a small business, several products can be utilised to promote your brand among the masses.
Top Custom Gear Promotional Merchandise Trends for 2021
Personal Safety Items
Protective masks, gloves, PPE accessories are the need of the hour. Even with vaccination drives being conducted across the world, social distancing norms will have to be followed. Offering personal safety items as promotional products instils trust in your brand as it projects the message that you are concerned about your employees and customers.
Work from Home Products
Offices and businesses are slowly opening up as the economy recovers from the COVID shock. Still, for a majority of people work from home remains their new normal. You could give out office products that would make the work from home experience convenient and favourable. These products could include notebooks, USB hubs and cables, stationery sets, stress balls, and mouse pads, among others.
Accessories like headphones, earphones, webcams, mouse sets, USB gadgets, speakers, and chargers could make working from home a much more comfortable experience. These promotional products could help with brand recall, as they are convenient, everyday use objects.
Athleisure wear is no longer limited to the confines of the gym. The clothing line is both fashionable and comfortable. One could wear these clothes to the gym, or while taking a run in the park or while simply enjoying a quiet day at home. Apart from athleisure wear, you could also look at other comfortable clothing promotional items like sweaters, jackets and tracksuits.
This is a category of promotional products that never goes out of style. If you want a classic promotional product that delivers results, look no further than drinkware options. Bottles are an all-time favourite option for both marketers and customers. You have different options like aluminium, stainless steel, plastic, and glass which can be further customised in different brand colours and logos. Other drinkware accessories you could explore are corkscrews, bottle openers, wine stoppers, and ice buckets, among others.
Being restricted to the four walls of your home has one advantage, and that is more time on hand. People are saving up on getting ready and travel time which can be utilised for extracurricular activities. The fitness industry has seen a boom during this pandemic. You could capitalise on this consumer behaviour and include fitness products in your promotional line. These products could consist of fitness bands, protein shakers, pedometers and scales.
Personal Hygiene Kits
Combo sets tend to do better than individual promotional items. As a brand, you might spend the same amount on the particular item and the kit. It is the human psyche, but receiving a kit with multiple products tends to have a positive effect comparatively. You could give out personal hygiene kits, including toothbrushes, toothpaste, wet wipes, combs, body wash, shampoo and lotions. You could make the kit valuable by adding masks, hand sanitisers and gloves.
Brand awareness is the main reason why marketers explore platforms like Custom Gear for promotional merchandise. These products offer brands the opportunity to connect with their audiences, add value to their lives and develop a relationship of confidence with them. Promotional products could further make trade events or conferences memorable for attendees and help your brand stand tall from your competitors.