MIAMI LAKES, FL - Aug 21, 2025 - Wellth, a leader in mobile-first, financial incentive-focused behavior change for healthcare, today announced the closing of a $25 million Series B funding round. Led by SignalFire, with participation from existing investors including The Social Entrepreneurs’ Fund and new investors like Healthworx and FJ Labs, the round brings Wellth’s total funding to over $45 million.
“This investment will accelerate our mission to improve health outcomes and reduce costs through behavior change,” said Matthew Loper, CEO and Co-Founder of Wellth.
SignalFire’s Managing Director stated, “Wellth’s platform is revolutionizing how insurers and providers engage patients.” The funding will drive platform enhancements and market expansion, positioning Wellth as a leader in behavioral health technology.
Funding Details
Wellth raised $25 million in its Series B funding round, led by SignalFire, a venture capital firm focused on technology-driven solutions. Existing investors, including The Social Entrepreneurs’ Fund, and new investors Healthworx and FJ Labs also participated, reflecting strong confidence in Wellth’s mobile-first platform for improving patient adherence and health outcomes. The all-equity round will support Wellth’s growth in the healthcare sector.
Strategic Goals and Use of Funds
Wellth will deploy the $25 million to achieve the following strategic objectives:
- Platform Enhancement: Advance its mobile app with improved AI-driven nudging, personalized incentives, and real-time analytics to boost patient engagement.
- Market Expansion: Scale partnerships with insurers and risk-bearing providers across the U.S., targeting 50 new partnerships by 2027.
- Team Growth: Expand engineering, clinical, and customer success teams to support platform development and client onboarding.
- Integration Development: Enhance integrations with electronic health records (EHRs) and payer systems to streamline adoption and data sharing.
- Clinical Research: Invest in studies to validate the platform’s impact on adherence and cost reduction, strengthening evidence for payer adoption.
Historical Funding and Growth
Wellth has raised over $45 million since its founding. Below is a summary of its funding history:
| Round | Year | Amount Raised | Valuation | Lead Investors |
|---|---|---|---|---|
| Seed | 2016 | $2M | Not disclosed | Not disclosed |
| Series A | 2019 | $10M | Not disclosed | The Social Entrepreneurs’ Fund |
| Series B | 2025 | $25M | Not disclosed | SignalFire |
Founded in 2014, Wellth has grown to serve numerous insurers and healthcare providers, with its platform improving patient adherence by up to 45% in chronic disease management programs. The company has expanded its client base across the U.S., with early pilots showing a 20% reduction in healthcare costs for partnered organizations.
Wellth’s Technology
Wellth’s mobile-first platform leverages behavioral economics and AI to drive patient adherence and improve health outcomes. The platform uses financial incentives, personalized nudging, and gamification to encourage patients to follow care plans, such as medication adherence and lifestyle changes. Key features include real-time progress tracking, tailored rewards, and integration with payer and provider systems, enabling insurers and healthcare providers to reduce costs and enhance patient engagement while maintaining HIPAA compliance.
Industry Impact and Challenges
Wellth is transforming healthcare by addressing non-adherence, a $300 billion annual challenge in the U.S. Its platform has improved outcomes for patients with chronic conditions like diabetes and hypertension, reducing hospital readmissions and costs. Challenges include ensuring scalability across diverse patient populations, maintaining data privacy under HIPAA, and competing with other digital health platforms like Livongo and Omada Health. Building trust with payers and proving long-term cost savings are also critical hurdles.
Market Context and Industry Trends
The $25 million Series B round aligns with the growing digital health market, projected to reach $300 billion by 2028, driven by demand for behavioral health and patient engagement solutions. Recent investments, such as $250 million for EliseAI and $15 million for Sonara Health, highlight strong interest in healthcare technology. Wellth’s focus on behavioral economics and AI-driven engagement taps into trends toward value-based care and personalized health interventions, addressing rising chronic disease costs.
Stakeholder Perspectives
- Matthew Loper, CEO and Co-Founder of Wellth: “Our platform harnesses behavioral economics to drive lasting health improvements, and this funding will help us reach more patients and providers.”
- SignalFire Representative: “Wellth’s innovative approach to patient adherence is a game-changer for healthcare, delivering measurable outcomes and cost savings.”
Stakeholder Insights
Investors view Wellth as a leader in behavioral health technology, with its platform addressing critical gaps in patient adherence and cost management. The participation of SignalFire and Healthworx signals confidence in Wellth’s scalability and impact. Analysts note that success will depend on securing large payer contracts and demonstrating sustained reductions in healthcare costs, positioning Wellth to compete in the digital health landscape.
About Wellth
Founded in 2014 by Matthew Loper and Alec Zopf, Wellth is a Miami Lakes, Florida-based healthcare technology company focused on improving patient adherence through behavioral economics and AI. Its mobile-first platform serves insurers and risk-bearing providers, enhancing health outcomes and reducing costs. Backed by SignalFire, Healthworx, and others, Wellth operates nationwide with a mission to transform chronic disease management.
Future Outlook
Wellth is poised to lead the behavioral health technology market, leveraging its $25 million Series B to expand its platform and partnerships. The company aims to secure 50 new payer and provider partnerships by 2027 and achieve a 30% reduction in healthcare costs for its clients. By advancing AI-driven nudging and clinical validation, Wellth seeks to capture a significant share of the digital health market, driving transformative change in patient engagement.
Media Contact
For more information, please contact:
Email: press@wellthapp.com
Website: www.wellthapp.com
