Press Release (ePRNews.com) - New York, NY - Apr 17, 2025 - Winimark Wealth Society, a global fintech education company founded by James Caldwell, has launched its new Youth Digital Citizenship Initiative, a program focused on building foundational literacy in digital financial behavior, ethics, and decision-making among young adults aged 18 to 30.
Recognizing the widening gap between platform adoption and user awareness, the initiative introduces a learning framework centered on digital agency, data responsibility, financial empathy, and risk-conscious participation in today’s increasingly algorithmic financial landscape.
“Young people are entering digital finance ecosystems without the cognitive tools they need to make healthy, empowered decisions,” said James Caldwell, Founder and Executive Chairman of Winimark Wealth Society. “This initiative exists to shift that—to ensure confidence, critical thinking, and character guide every financial interaction.”
The program is delivered through a mobile-first interactive platform featuring:
Micro-learning modules on behavioral finance, platform bias, digital trust, and financial scams;
Scenario labs where learners navigate complex trade-offs in digital environments, such as privacy vs. convenience or speed vs. safety;
Peer-led learning circles moderated by trained facilitators across 12 pilot countries;
Youth advisory board participation, giving learners the opportunity to co-create policy recommendations and community guidelines.
The initiative launches amid growing global concern over digital exploitation, misinformation, and financial harm experienced by under-informed users. Winimark’s internal research shows that over 50% of users under 25 report “low confidence” in their ability to evaluate digital finance tools, despite high engagement with such platforms.
Through this initiative, Winimark Wealth Society aims to create a generation of digital finance participants who are not only informed—but intentional, aware, and resilient.
The company is partnering with student unions, youth-led organizations, and academic institutions to distribute the learning content across university networks and online education platforms. Regional pilot programs are already active in Kenya, India, Brazil, Poland, and the Philippines.
The Youth Digital Citizenship Initiative will culminate in an annual Global Youth Assembly in early 2026, where participants can present their ideas, research, and advocacy proposals for improving fintech learning environments worldwide.
For more information on the initiative or to join the global facilitator network, visit
Source : Winimark Wealth Society
