Although e-commerce is the most popular form of shopping these days, that’s not to say that it’s impossible to bring customers into your brick-and-mortar store. Believe it or not, there are still plenty of physical stores that are not only surviving but thriving.
The secret is knowing how to bring customers in by offering them a unique product or experience. If you’re looking for ways to bring in more people to your shop, then here are some of the best to try out.
Provide a Service
Nowadays, more and more stores are offering a service to get more foot traffic. Perhaps your store could be a UPS drop-off location, or you could add an ATM for people looking for cash.
The idea is to get people in your store who may not have otherwise visited. Ultimately, the success of your business is a numbers game. The more visibility you have, the more you will increase your brand awareness, and the more sales you will make.
Offer Store Pick Up
Some customers can’t imagine anything worse than having to go to a store, stand in line, and deal with other people for too long. Offering in-store pickup is the best of both worlds for customers like these. Not only do they get the convenience of purchasing online, but they don’t have to deal with the waiting time that comes with buying things on the internet.
They simply add to cart, process their payment, and go to your store. It’s advisable to make the pickup process as painless as possible. If customers have to stand in long lines to pick up in-store, then there’s hardly any advantage to your Instore pickup program.
People love a good deal. The more often that you can offer promotions and sales, the more likely they will be to come to your store. Try to use marketing methods like SMS and e-mail campaigns.
Letting people know you’re having a sale is a straightforward way to keep them informed. You can also advertise your promotions on social media. The more you can get the word out about your sale, the greater buzz you’ll create around it.
Add Your Business to Google
We live in a world where people turn to Google first before visiting your store. Add yourself to Google My Business to ensure that you are visible when people are looking for whatever it is that you offer.
Get to know the most popular search terms and keywords in your industry, and stay at it! The higher you can get yourself in Google search results, the more customers you will generate, it’s really that simple.