Blogging is more important now than ever before for your business. The evolution of the blog has made it more enticing for visitors to explore what you have to say. Blogs also provide a space for readers to share their discoveries and talk about what they’ve experienced.
If your business website doesn’t have a blog, you may need a few good reasons to add one. Here is a brief look at some real reasons why your website should have an engaging blog collection.
Drive more traffic to your site
When your business website has a blog attached, visitors have more content to explore. If you build your blog pages in regards to the concepts of SEO (search engine optimization), Google rewards consistent new content with better placement in the SERPs (search engine results pages).
Create blog posts that focus on relevant topics. This company specializes in industrial nitrogen production, and their blog displays posts that will inform readers about pivotal aspects of their industry.
Boost conversions through engagement
When your blog brings heavier traffic to your pages, it presents added opportunities to boost conversions. Your blog should have several different elements serving as a call-to-action.
You want to urge users to leave their mark before leaving your site. You could consider offering a free gift if users are willing to offer their contact information for further correspondence.
Blogs can link to social media
Adding a blog to your site gives users an opportunity to share their find with their social media family. Your posts should always provide several social media sharing icons for users to enjoy.
When users share content from your blog on their social media, it will leave a direct link to your business website for others to investigate. Every share is a tiny, yet free, piece of digital marketing for your business.
More content more visibility
A great blog can work to boost the visibility of your brand, your website, and your business as a whole. Adding new content regularly will keep people coming back to see what’s next, and it won’t be long before they bring their friends.
Make your site easier to find, and build a blog collection that people will want to explore. Write with a target audience in mind, and write your posts with an SEO-friendly design.
Offers a chance for more connections
Use your business blog as a tool to craft new connections with consumers. Add a place to leave a comment at the end of each post, but go a step further.
Reply back to users’ comments, add a place for them to leave their contact information, and make your business an active part of striking up a conversation with consumers.