Promoting a small business or an enterprise with print advertising in a world driven by the internet, digital marketing, and the latest technological hallmarks is not a wise decision. With a target audience that crowds the internet through various platforms, embarking a digital journey for the promotion of your business like Diggity Marketing might be the only key to success today. Even with the dramatically changing interface of the internet, different types of digital marketing is perhaps, the most secure way of reaching millions of consumers online.
Inbound marketing techniques, such as Social Media Marketing for Business, help you to relay and deliver the marketing message to consumers who are not only interested in your brand but take your conversion rates up a notch. SEO helps in creating resources that are helpful, thoroughly researched, and relevant, and easily accessible for consumers who have the potential of turning into leads one day.
With over 70,000 search requests generated on Google every second, it is no wonder that it accounts for bringing about 86% of the total traffic found online. To optimize the desired traffic for your brand, it is essential to acquire a basic understanding of the search engine ecosystem – Google, in particular. Search Engine Optimization (SEO), is a brilliant web marketing technique that will not only help you to build brand awareness but also increase conversion rates after bypassing relative competition.
To learn how Google can help you gain leverage against your competition, we have mentioned 4 advantages of SEO marketing for your business below.
1) Uncluttered, User-Friendly Websites with On-Page SEO
Before we cater to your brand presence online, it is important to improve the way your website appears for friendly yet seamless user experience. Since 86% of web traffic is generated through mobile phones alone, consumers today want to land on brands whose websites take minimum time to load.
Waiting more than 15 seconds for a webpage to load went away with last years beyond average marketing statistics. For consumers to turn to your brand, it is important to de-clutter your website so that they can browse your webpages without any hindrance.
With on-page SEO, you can optimize your website by structuring and uncluttering your webpages. Sure, a minimally designed website might do wonders for your consumers’ interests, but what really grasps their attention is a webpage that’s optimized with highly relevant content.
Usually, consumers prefer reading about the description of the service or product as enlisted on your main webpages. Whether it is a styling guide or a how-to tutorial, design your webpages with a responsive layout so that your consumers get a better yet personalized experience in contrast to that of a store’s.
2) Customer-Centric Traffic
Outbound marketing techniques such as cold (spam) e-mails, interruptive ads, and aimless cold-calling are relatively more marketer-centric as they help you to relay the message without turning to the recipient. They are more concerned with interrupting a consumer – especially during leisure – with ads or emails that might be completely irrelevant to their interests.
Customer-centric marketing strategies help to bring in quality leads for your brand. As opposed to the cold emails that land in your consumers’ spam folders, your brand will have more credibility when its suggestions pop up on a search engine in relevance to a query!
SEO will allow you to optimize your web pages with keywords and backlinks that are highly relevant to your content. By using keywords that are not only relevant to your product or service but also high in search volume and frequency, you will approach your target audience and convert them into leads more effectively.
3) SEO is Organic!
SEO allows you to rank your webpage organically on Google, giving you the potential to gain momentum and leverage amidst competing brands. With SEO, you are at Google’s mercy – if the search engine deems your brand’s website potent and worthy enough, it will redirect the optimized traffic to your webpages in response to a relevant query. But, what does Google require you to do to gain its trust, loyalty, and page credentials?
Well, Google is only asking you to update the content on your web pages vigorously! It wants you to research and add high-quality content in addition to search-engine rich keywords that can help in redirecting traffic to your website. Also, your competitors might use the same target keywords to attract consumers to their website. To bypass competition, you need to make use of long-tail search keywords so that your website can attract highly relevant leads and close sales!
4) Great PR Opportunity – Link Building
Apart from bringing customers to your website’s disposal, SEO serves as a grand PR opportunity for brands who contract services and are always on the lookout for collaborators online. While PR is an entirely separate marketing phenomenon, SEO can help you to strengthen customer-brand relationships by maximizing engagement and building reputation.
In simpler terms, SEO helps you to build connections with websites that are well-known in your industry. By building and acquiring links from reputable, highly credible, influential, and prominent websites, you can maximize your brand’s web presence and attract customers more efficiently.
Authority backlinks – URLs to websites that are already proficient enough before Google – can also help to increase your brand’s web appearance. Backlinks give Google proof regarding your website’s credibility – if a reputable website is confident enough to trust your small brand, then so will Google!
THE FINAL VERDICT
SEO is a marvelous digital marketing strategy that aims to build your brand presence as well as bring leads towards your products and services. Around 61% of brand marketers believe in improving their website’s digital presence so that they can optimize traffic and bring in more leads. Apart from improving and updating search-engine relevant keywords, you can take the lead by optimizing your website with the help of search engine marketing (SEM) strategies.
While SEO is completely an organic marketing strategy, SEO pricing varies depending on what is included. Google also includes Pay-Per-Click (PPC) services that allow the search engine to display your brand’s webpage before everyone else. But here’s the catch – with PPC, you are liable to pay for every click that the displayed ad brings in from the search engine. But, even without PPC, using SEO can help you bring in 71.33% of organic results!