ASUS Launches First Hybrid Store in Nashik, Reinforcing Retail Expansion in India

Feb 19, 2024 Mark

Nashik, India, Feb 19, 2024: ASUS India, a leading player in the consumer electronics industry, has inaugurated its first Hybrid (Pegasus & ROG) store in Nashik, underscoring its commitment to expanding retail presence across the country. This innovative retail concept, a first of its kind in India, integrates both the Pegasus and ROG setups, offering a premium ambiance and enhanced customer experience, including a dedicated ROG Zone. Spanning an area of 568 square feet, the store showcases a wide range of ASUS products, including Consumer Notebooks, ROG PCs and Laptops, All-in-one PCs, Gaming Desktops, Accessories, and the Creator series, while also featuring an experiential zone for the burgeoning gamers’ community in India.

As part of its endeavor to foster and support the online gaming community in India, ASUS has established a dedicated ROG gaming zone within the store, showcasing the latest ASUS ROG products for e-sports and gaming enthusiasts to experience firsthand. With a seating capacity of 5X5, interested players can immerse themselves in the latest ROG laptops’ gaming capabilities. ASUS has also launched an online portal, ROGverse, allowing gamers to register and book their free spot to play at the store.

This newly inaugurated Hybrid store marks the first of its kind in Nashik and adds to the existing network of 18 ASUS Exclusive Stores (AES) in Maharashtra.

Arnold Su, Vice President – Consumer & Gaming PC, System Business Group, ASUS India, expressed his excitement about the inauguration of the first Hybrid store in Nashik, stating, “We are thrilled to unveil our first Hybrid store in Nashik today. This store not only marks our entry into the city but also represents the first Hybrid store nationwide with both Pegasus and ROG setups, offering customers an unparalleled experience. By expanding our footprint to Tier 2 and Tier 3 cities, we aim to establish more touchpoints and provide convenience and accessibility to our customers. We are confident that customers will appreciate the offerings and experience of the ROG gaming zone at the store.”

To ensure prompt customer service and assistance, ASUS is renovating and designing its customer service centers to modern standards. Over 100 stores are being revamped to meet modern design requirements and aesthetics. Additionally, all ROG Stores are equipped with free gaming zones, allowing customers to experience high-end gaming laptops firsthand. ASUS is extending similar services to select Vijay Sales outlets, ensuring customers have access to hands-on experiences even at large-format stores.

Furthermore, ASUS has been enhancing its ROG portfolio with technology-first innovations, including the recent launch of ROG ally, India’s first Windows-run gaming console. The company has also expanded its diverse ROG portfolio with five new models, such as the Flow Z13 ACRONYM Edition, TUF A16 Advantage Edition, Zephyrus G16, and Strix G16/18, offering immersive gaming experiences with modern technology, innovation, and versatility.

With these initiatives, ASUS continues to push boundaries and elevate user experiences, reaffirming its commitment to delivering cutting-edge products and services in the Indian market.

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