Born to Sell Acquires Equestrian Site 20×60

Press Release (ePRNews.com) - Las Vegas, NV - Nov 01, 2016 - ​​Born To Sell, LLC, an investor in web site businesses, today announced it has acquired 20×60 (http://www.20×60.com), an equestrian products website. In conjunction with this, they announced a 3-day storewide sale.

Started in 2014, 20×60 offers a professionally curated selection of high quality, European halters, snaffles, double bridles, and other products for dressage riders. In addition, the site sells its own line of proprietary t-shirts designed for modern riders who have a sense of fun, including:

• I Need 3 Coffees, 6 Horses, & Like 12 Million Dollars
• Owning Lots Of Heels Only Wearing Riding Boots
• All I Care About Is Cupcakes & Horses
• Will Pick Horses Over You
• Namaste On My Horse
• My Squad Eats Hay

We’re proud to have 20×60 as the exclusive US distributor for Netherlands-based Premiera, a leading European manufacturer of high-quality halters and bridles.

Kirsten Scanlin, COO

Founder of 20×60.com, Alexandria DeVries, says, “It has been amazing to meet and connect with riders across the globe. I loved creating the site, curating quality dressage products, and interacting with 20×60’s fabulous customers on social media, but I am ready to spend more time riding, competing, and perhaps even adding to the barn! Right now, I’m really focused on my young five-year-old Hanoverian gelding by Floriscount. I have high hopes for him and I look forward to developing our partnership and showing this season in Wellington, FL.”

“We intend to keep Alex’s vision for 20×60 intact. In fact, we’ve hired her as a consultant to maintain quality product selection and user experience going forward. We’re going to keep much the same, but we also plan to introduce new products, offer a broader selection of styles and colors of existing products, expand the blog, and add an affiliate program where anyone can get paid to help promote 20×60,” says Kirsten Scanlin, Born To Sell’s COO. “And we’re definitely proud to have 20×60 as the exclusive US distributor for Netherlands-based Premiera, a leading European manufacturer of high-quality halters and bridles.”

3-Day Sale

In honor of Alex’s achievement of creating a successful web site and then selling it to pursue her dressage goals, 20×60 is having a HOORAY FOR ALEX 3-DAY SALE. Everything in the store is 10% off until November 3, 2016. Use coupon code HOORAY when checking out.