CleverTap and Zoomcar Join Forces to Enhance Customer Engagement

Feb 29, 2024 Mark

New Delhi, India, Feb 29, 2024: CleverTap, the all-in-one engagement platform, has announced a strategic partnership with Zoomcar, the leading car-sharing marketplace in emerging markets. This collaboration aims to revolutionize user engagement strategies, driving business growth for Zoomcar by delivering personalized interactions tailored to individual preferences and needs.

By leveraging real-time insights, Zoomcar will gain a deeper understanding of user behaviors and preferences, enabling the implementation of targeted re-engagement campaigns and win-back offers. Focused on enhancing user retention and engagement, Zoomcar aims to foster enduring customer relationships, ultimately maximizing customer lifetime value.

The partnership empowers Zoomcar to craft personalized campaigns, conduct A/B testing, and optimize omni-channel experiences. Through targeted promotions of specific car models and rental packages, Zoomcar aims to enhance overall campaign effectiveness, increase bookings and revenue, and seamlessly connect with users across channels.

Greg Moran, CEO, and co-founder of Zoomcar, emphasized the importance of personalized communication in meeting customer needs: “Zoomcar’s customers seek convenient and independent self-drive travel options, with a growing demand for personalized communication and custom recommendations. With CleverTap, we aim to bridge this gap and deliver quick, relevant, and personalized communication to drive higher engagement and conversions.”

Sidharth Pisharoti, Chief Revenue Officer at CleverTap, expressed excitement about the partnership, stating: “Zoomcar has been a prominent player in India’s self-drive car-sharing landscape, shaping how Indians experience the convenience of on-demand transportation. We’re excited to partner with them to elevate their customer engagement. Through our cutting-edge platform, we will deliver unparalleled hyper-personalized experiences, contributing to their sustained business growth. Together, we will bring innovation and convenience to the forefront of the industry.”

The collaboration between CleverTap and Zoomcar is poised to achieve several key objectives, including improved retention, enhanced user stickiness, elevated user engagement and conversions, increased Monthly Active Users (MAU), and higher deliverability rates. With a shared vision of innovation and convenience, both companies are committed to delivering exceptional customer experiences and driving industry-wide transformation.

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