Crunchboards Rebrands as 'Futrli' and Launches White Labelling

Jan 24, 2017 Mark

Press Release ( - London, UK - Jan 24, 2017 - ​​All-in-one global forecasting software, CrunchBoards, which helps businesses to understand today and action a better future, is unveiling its new identity, Futrli (@Futrli). In addition to its own re-brand, it announces that its award-winning application can now be white labelled with a customer’s own branding requirements.

The launch of white labelling now means that 16,000 businesses in >100 countries, can for the first time, personalise how they view their business’ past, present and future. This is especially exciting for Accountants and Bookkeepers. In an increasingly competitive environment, these firms can put their branding in the palm of their client’s hands. The software will appear as if it has been designed by the firm, with no reference to Futrli powering the insights and forecasts in the background.

Hannah McIntyre, Co-Founder, says: “We’re still less than three years old, in that time we’ve invested heavily in building core functionality on a scalable development infrastructure to get us from year 1 to year 10. From day one, we hosted on Amazon Web Services because we knew what we were creating would only get smarter and more insightful. For us, the re-brand and white-label functionality enhancements mark our next growth phase and the end of our beginning.”

Amy Harris, Co-Founder, says: “We loved ‘CrunchBoards’ when we launched but we’re a fast-growing business and it no longer defines our purpose. Externally in the market, we were confused with being just another ‘number-crunching’ reporting app that focused only on data visualisation. Internally, it did nothing for our culture. Futrli empowers businesses with tomorrow’s insights, today. It is a flexible way to run your business with the past, present and future all in one place. We wanted our brand to work harder for us and now it can. This will be the best future for everyone.”

Launched in Sydney in August 2014, Futrli is a global business. If you want to find out more you can join a weekly webinar in the UK, Australia, New Zealand and the United States. You can register for these here.

For more information, please check out our blog.

About Futrli

Futrli is cloud software that gives businesses, accountants and advisors tomorrow’s insights, today. Run by two female founders, the company has >16,000 subscribers in over 100 countries. The platform seamlessly integrates with Xero and Intuit (QuickBooks Online) as well as connecting to others. It integrates Forecasting, Dashboards, KPIs, Alerts, Business Monitoring, Consolidation (Reporting & Forecasting) all in one place to help businesses forecast tomorrow, understand today and action a better future. Futrli has recently partnered with Wolters Kluwer in the UK and has offices in the United Kingdom and Australia.

Media Contact

Amy Harris – Co-Founder

Source : Futrli Follow on Google News


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