Ideal Standard MENA distributors showcase innovative bathroom solutions at Project Qatar

Press Release (ePRNews.com) - DUBAI MEDIA CITY, UAE - Jun 01, 2016 - Qatar, June 1, 2016: Ideal Standard, one of the leading providers of innovative bathroom solutions operating across Europe, Middle East and Africa, through its distributors in Qatar showcased its unique range of innovative, award-winning total bathroom solutions designed for projects of all kind at Project Qatar, the 13^th International Construction Technology & Building Materials Exhibition.

At the exhibition, held at Doha Exhibition & Convention Centre [DECC] between, Ideal Standard MENA distributors in Qatar – Mohammed Yousuf Kafood & Sons for Ideal Standard brand, along with Al Jabor Trading Company for Armitage Shanks brand – presented the company’s bespoke bathroom solutions to suit the needs of various kinds of projects.

Mohammed Yousuf Kafood & Sons’ stand at Project Qatar had on show Ideal Standard’s innovative solutions, which generated quite a buzz with lots of enquiries from trade visitors. The enviable product portfolio, suitable for the design, quality and water saving needs of nowadays end users, created a stir among the visitors. In particular, the revolutionary AquaBlade^TM flush technology, which offers optimum hygiene and water flow, garnered a lot of visitors’ interest.

Similarly, Al Jabor Trading Company presented Armitage Shanks, sanitary ware and fittings designed to meet the rigorous demands of today’s bathroom and washroom installations. Tailored to the individual needs of each construction sector, Armitage Shanks blend striking aesthetics with enhanced durability coupled with improved water efficiency and regulatory compliance.

Kamel Chehade – Area Sales Director of Ideal Standard in Qatar, said: “Our World-class brands Ideal Standard and Armitage Shanks have made a mark over the last 100 years by providing innovative bathroom solutions across the globe and we are thankful to Ideal Standard distributor Mohammed Yousuf Kafood & Sons and our Armitage Shanks distributor, Al Jabor Trading Company for showcasing this world-class excellence at Project Qatar. We are thrilled with the response generated, thanks to our distributors.”

Ideal Standard Mena is associated with some of the most prestigious projects in the Gulf and committed to reinforce its market presence with its adherence to product quality, innovation, design and sustainability leading to functional bathroom options, which meet every demand where aesthetics are as important as performance – for any type of project across residential or commercial space.

About Ideal Standard:

Ideal Standard International, leading provider of innovative bathroom solutions, is a privately-owned company headquartered in Brussels, Belgium, operating in over 30 countries across Europe, Middle East and Africa. Ideal Standard MENA, sister company of Ideal Standard International, is focusing on the growth and massive business opportunities of Middle East, Egypt and Africa, with Head Offices in Dubai, UAE.

Ideal Standard heritage is in understanding how bathroom works in totality. With total bathroom solutions as its core business for over 100 years, the company designs, manufactures and supplies ceramic products, bathroom mixers, furniture and accessories, bathing & showering solutions for residential, commercial and institutional buildings. Ideal Standard is the company’s international flagship brand for bathroom solutions across all regions. Moreover, the company owns leading European brands: Jado, Armitage Shanks, Ceramica Dolomite, Porcher and Vidima.

Ideal Standard Gulf, the business entity encapsulating the Middle East region, operates from its Head Offices in Dubai, UAE. The Ideal Standard, Jado, Armitage Shanks, Ceramica Dolomite, Porcher, Vidima and American Standard branded products are supplied in the Middle East sanitary ware market by esteemed business partners across the different countries.