JetSynthesys’ Metaphy Labs Redefines Brand Engagement with Immersive Digital Experiences on Flipkart
Mar 19, 2024: JetSynthesys‘ Metaphy Labs, a hub for AI and digital immersion for brands, is set to revolutionize brand engagement through customized digital experiences on Flipkart. Collaborating with Flipkart, Jet Metaphy Labs has introduced state-of-the-art immersive experiences for brands like Mondelez, Thums Up, POCO, Vivo, and others, aimed at enhancing reach, recall, and conversions on the platform.
The partnership between Jet Metaphy Labs and Flipkart has powered Virtual Worlds and Flipverse 2.0, one of the largest global e-commerce activations during Flipkart’s Big Billion Days 2023. In a strategic alliance for innovation and design, Jet Metaphy Labs joined forces with Layer-E, their trusted creative partners, to deliver Flipverse 2.0 and Brand Biomes.
Introducing an exciting dimension to the Flipverse experience, Jet Metaphy Labs has enabled multiplayer capabilities, allowing users to interact with each other in real-time while shopping through the chat feature. Flipverse, a metaverse space created by Flipkart Labs, champions emerging technologies to enhance the shopping experience through immersive experiences.
Utilizing Metaphy’s spatial metaverse infrastructure and Layer E’s creative prowess, Flipverse 2.0 and Virtual Worlds offer users a tailored spatial experience, paving the way for immersive, on-brand shopping experiences. Brands like Mondelez, Thumbs Up, POCO, and Vivo have leveraged these services to enhance visibility and engagement within the Flipkart app.
Ravi Krishnan, Head of Flipkart Labs, expressed, “Enhancing the digital immersive experience with real-time user interaction ahead of the Big Billion Days 2023 was a true testament to our efforts in increasing customer engagement. The overwhelming response from both customers and brands underlines the success of this initiative.”
Rajan Navani, CEO and Founder of JetSynthesys, commented, “Our collaboration with Flipkart further solidifies our commitment to being a digital-first company. The success of our partnership during the Big Billion Days is a testament to our digital prowess, as we continue to reshape the landscape of brand engagement in the digital realm.”
Mr. Rakesh S., Co-founder & CEO of Jet Metaphy Labs, added, “The Flipkart – Metaphy synergy signals that pioneering digital experiences can be conceived and nurtured from the heart of India to resonate globally. Our excitement lies in the opportunity to contribute to the acceleration of spatial compute adoption, ensuring that innovation remains accessible and beneficial for all.”
Jet Metaphy Labs, from the house of JetSynthesys, explores high-impact ideas in AI and digital immersion for brands, aiming to optimize growth, engagement, and revolutionize brand experiences. With offices across the globe and backed by industry giants, JetSynthesys is committed to driving innovation and improving consumer interaction with brands.
