LG Electronics Ventures into Self-Laundry Services with Launch at Galgotias University
Feb 09, 2024: LG Electronics, renowned for its innovative consumer durables, unveiled a new business venture – self-laundry services for university students. The inaugural service was introduced at Galgotias University in Greater Noida, marking a significant step in LG’s foray into the Commercial Washing Machine Multi-Housing business.
The ceremony, attended by esteemed dignitaries including Mr. Baek, Executive Vice President, Living Solutions, LG Electronics, and Mr. Jeon, Managing Director of LG Electronics India, among others, marked the official launch of the self-laundry facility. Serving 1500 students, this initiative aims to enhance convenience and streamline laundry processes for university residents.
Through the ‘Laundry Crew’ application, students can easily reserve, operate, and make automated payments for LG Commercial Washing Machines, ensuring a seamless and hassle-free experience. This user-friendly interface reflects LG’s commitment to leveraging technology to simplify daily tasks and improve consumer lifestyles.
Mr. Hong Ju Jeon, MD of LG Electronics India, expressed the company’s dedication to enhancing consumer lifestyles through innovation. He announced a USD 4 million investment in this venture, with plans to establish 200 self-laundry service centers by the end of 2024. This ambitious expansion underscores LG’s commitment to providing convenient solutions that cater to the evolving needs of consumers.
Mr. Dhruv Galgotia, CEO of Galgotias University, extended gratitude to LG Electronics for introducing this valuable service on campus. He emphasized the partnership’s significance in enhancing student life, enabling them to focus on academics and extracurricular activities without the burden of laundry chores.
LG Electronics aims to extend its presence in the education sector, offering students time-saving solutions that reflect the brand’s commitment to cutting-edge technology and user-centric design. Through strategic partnerships and innovative offerings, LG continues to redefine convenience and elevate consumer experiences across diverse domains.