LG Unveils Vision to ‘Reinvent Your Future’ Through AI-Powered Innovations at CES 2024

Jan 10, 2024 Mark

Jan 10, 2024: LG Electronics (LG) showcased its new vision, ‘Reinvent your future,’ at the LG World Premiere press conference held at the Mandalay Bay Convention Center in Las Vegas, Nevada, USA, as part of CES 2024. CEO William Cho reiterated the company’s commitment to transforming into a Smart Life Solution Company, expanding its business into diverse areas such as mobility, commercial, and virtual to enhance the customer experience.

AI Redefined as ‘Affectionate Intelligence’

LG identifies AI as a crucial enabler for success and redefines it as “Affectionate Intelligence,” emphasizing a customer experience that is caring, empathetic, and attentive. The company aims to go beyond the evolution of technology itself and demonstrate tangible benefits in the real world.

Real-Time Life Intelligence

CEO Cho highlighted LG’s AI solutions’ unique characteristics, leveraging data from 500 to 700 million LG products globally. These smart devices with AI-supported intelligent sensors analyze users’ ‘physical’ and ’emotional’ life patterns. Unlike companies relying on internet-based data, LG draws on ‘real life’ data from billions of connected devices, providing insights into customer-device interactions, environments, behavior patterns, and emotional states.

Orchestrated Intelligence with LG AI Brain

The LG AI Brain, a powerful processing engine, utilizes LG’s large language model to forecast customer needs, perform advanced reasoning, and generate optimal solutions. This enables the delivery of intelligent services and experiences in customers’ lives, showcasing the attentiveness embedded in LG’s concept of Affectionate Intelligence.

Commitment to Responsible Intelligence

LG emphasizes ethical AI use and accountability, aiming to develop AI systems benefiting all users while ensuring data security through LG Shield. The company is committed to surpassing industry benchmarks for Responsible Intelligence implementation.

In conclusion, CEO Cho affirmed LG’s customer-centric approach to AI, empowering users with full control. He reiterated LG’s promise: “Life’s Good,” emphasizing the commitment to creating a better life for customers even in the age of AI.

The event featured presentations by Vice President Jung Ki-hyun and President Eun Seok-hyun, unveiling AI-based smart home innovations and LG’s vision for cars as a ‘living space on wheels’ powered by software-defined vehicle solutions, respectively.

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