Retargeting 101: How To Get Your Visitors To Return And Convert

An abandoned cart is one of the most common trails left by online shopping behavior. As a business owner, it might be difficult for you to comprehend your visitors’ intent toward buying your product.

They visited your website, picked a product, followed through until the end, but something changes their mind. And once they leave your website without buying anything, perhaps you never see them again.

But thanks to advancements in the digital realm, you could track your visitors outside your eCommerce store and reclaim your lost sales.

Let’s understand how.

According to the best marketing companies in Greenville, SC, retargeting is one of the best ways to persuade visitors who looked but didn’t buy.

Stating the facts, only a portion of website visitors convert into loyal paying clients. The rest bounce back to check out the competition. That’s where the problem lies. And you are soon going to learn about the solution.

But before that, let’s shine some light on the preconceived perils of remarketing and why eCommerce businesses refrain from chasing their forgone leads.

There’s a lot of buzzword around how remarketing costs businesses more customers than it actually gets them. People are scared of remarketing either because they are using it all wrong, or have a poor understanding of the subject.

The truth is, remarketing works. It brings back people to convert. Not just that! It is a highly cost-effective marketing strategy because it pays for itself if done right.

In this post, we will discuss a few ways you can win back your customers with retargeting.

Use Social Media To Encourage Returns

One easy way to encourage visitors to return to your site is via Facebook’s retargeting Pixel.

Facebook Pixel can do everything that other marketing tools can do. But it is best for retargeting because:

➢    It enhances relevance by serving to visitors who have already been on your site.

➢    It decodes the critical performance metrics valuable to your business.

➢    It boosts ROI and improves conversions.

All you have to do is implant the Facebook retargeting pixel on your relevant post-click landing pages. Once that is done, a custom audience will be targeted with ads that bring them back to the site.

Use It As A Launch Strategy

Truth be told, it’s easier to sustain existing customers than attract new ones.

That said, retargeting can be used to notify clients about new launches. Of course, email marketing works effectively in informing the world about a new product. But in case your emails have a low click-through rate, or clients haven’t visited the site in ages, they wouldn’t be aware of new releases.

That’s where Facebook Custom Audience can help.

Facebook Custom Audience is a service that allows businesses to import user information for retargeting on the social media platform. All you have to do is upload the phone numbers/ email addresses of customers to Facebook.

Facebook will then target these customers on its platform with your ads.

Make Personalized Ads

People are obsessed with personalization. They want everything personalized to their needs — be it products or services.

That’s why personalized marketing has become the need of the hour.

Personalizing ads curated according to the prospects is an excellent opportunity to boost conversions and increase website traffic. These ads work well for boosting engagement amongst existing users as well.

You can personalize the ads by targeting people who have shown interest in your brand and offering them attractive offers and discounts on products they might want to buy. You can also create a sense of urgency with limited offers and deals.

Final Thoughts

With the right knowledge and strategies, retargeting can help you increase your conversion rate significantly.

Best Part? Retargeting can also help you retain existing customers.

Before you invest your time and money in retargeting, make sure your website is well optimized, is easy to navigate, and has a great UI & UX. Hire the best eCommerce website development services to get a better return on your retargeting endeavors.