Samsung Unveils Premium Experience Store in Kolkata’s Park Street

Kolkata, India, Feb 23, 2024: Samsung has inaugurated its latest Premium Experience Store in the vibrant locale of Park Street, Kolkata. This state-of-the-art establishment is poised to redefine the retail landscape by offering an immersive and comprehensive shopping experience to consumers, blending product showcases with engaging activities and unparalleled service offerings.

The new store, strategically located at Park Street, aims to cater to Kolkata’s diverse consumer base by providing a plethora of exclusive benefits and offerings. Consumers stepping into the store can expect a range of incentives, including assured gifts, loyalty points, and exclusive discounts on select Samsung products. The first 200 customers making purchases worth INR 20,000 will be entitled to early bird giveaways, adding to the excitement of the launch.

Sumit Walia, Senior Director of D2C Business at Samsung India, expressed his enthusiasm for the launch, highlighting the company’s commitment to delivering tailored experiences to local shoppers. He emphasized the store’s role in engaging consumers through innovative initiatives like the ‘Learn @ Samsung’ workshops, designed to cater to the tech-savvy Gen Z and millennial demographic.

The Premium Experience Store boasts an array of cutting-edge Samsung products, including the latest flagship smartphone series – Galaxy S24, Galaxy Z Fold5, and Galaxy Z Flip5. Visitors can explore over 1,200 product options through digital kiosks and enjoy the convenience of ordering online with home delivery services available.

In addition to showcasing Samsung’s diverse product portfolio, the store features dedicated zones such as the SmartThings station, audio-visual zone, and smartphone and wearables section. Customers can also access Samsung’s digital lending platform, Samsung Finance+, and device care plan, Samsung Care+, for comprehensive support and assistance.

The launch of the Premium Experience Store underscores Samsung’s commitment to enhancing customer engagement and providing best-in-class retail experiences. With its blend of innovative offerings and personalized services, the store is poised to become a destination of choice for tech enthusiasts and consumers seeking premium electronic solutions in Kolkata.