Drawing high traffic numbers on your website is always great, but it’s important to know how much of that audience is actually making a purchase with your business. If you have a website with high traffic rates, it doesn’t do you much good if your conversion rates are low.
If you’re looking for ways to raise your conversion rates, research is the key to moving forward. Take some time now to read through these few tips for boosting your conversion rates online, and get to work today.
Call in the professionals
You may not have the time to really dig into the specifics of boosting your conversions. You may want to consider outsourcing the job. Let the professionals build high conversion rates for your business, and divert your efforts to other elements of your business.
Professional services will give you a detailed look at the changes in your digital efforts along the way. The investment is worth the benefits your business will reap from the boost.
Page loading speed
Web users expect pages to load within seconds when they land. If they don’t see the page load quickly, they will quickly push the back button on their browser. Slow loading speeds compromise your conversion rates.
Make speed a critical part of your digital goals, no matter the purpose of your content. Your blog, your website, and other pieces of digital content should always load within a second of users landing.
Direct traffic is not the only traffic that flows through your site’s pages, so simple navigation is pivotal for more than just the most obvious reasons.
If a web user comes into your site on a blog that interests them, it’s in your best interest to make it easy for them to dig into other aspects of your website while they’re exploring. Make sure your website design is simple to navigate, so interested users can spend more time on your pages.
Optimize for mobile
Mobile optimization makes your site easier to manipulate for those who choose to access the internet with their smartphone or tablet.
Mobile users are a driving force on the web, and your pages will make a more lasting impression when individuals can actually access all the different aspects of the design.
Distraction free landing pages
Landing pages should be focused on one main goal; conversion. Cluttering a landing page with excess bells and whistles will only distract from the main goal of your design. Focus on crafting compelling calls to action, and drive users to do something during their visit to your pages.