UAE’s Swan Sees 40% Surge in Email Campaign Engagement Through CleverTap

Mar 13, 2024: CleverTap, the all-in-one engagement platform, has revealed that Swan, one of the UAE’s leading groceries and home services apps, experienced a remarkable 40% increase in email campaign view rates after implementing CleverTap’s tools.

Swan, established in 2019, has rapidly become one of the UAE’s most trusted e-commerce platforms for groceries and home services. Recognizing the importance of retaining existing app users, Swan focused on enhancing engagement through precise targeting, compelling messaging, and strategic timing.

By leveraging CleverTap’s smart segmentation capabilities, Swan organized users into specific groups based on their transaction activity. Extensive A/B testing was conducted to refine messaging strategies, with particular emphasis on email and push notifications to reactivate dormant users. Personalized experiences were tailored for each user, and comprehensive analytics provided insights into campaign effectiveness.

The deployment of CleverTap resulted in significant achievements for Swan, including:

40% Increase in Email Campaign View Rates: Systematic experimentation on content and creative led to a substantial boost in engagement.

3% Activation Rate of Dormant Users: Targeted reactivation campaigns successfully re-engaged a significant portion of dormant users.

15% Share of Incremental Orders: Reactivation campaigns drove a notable share of incremental orders, indicating a substantial return on investment.

Solomon George, Managing Director of Swan, praised CleverTap’s analytics and orchestration capabilities, highlighting the platform’s role in driving significant growth and customer engagement. Sidharth Pisharoti, Chief Revenue Officer of CleverTap, emphasized the importance of reactivating dormant users in today’s competitive landscape, underscoring the platform’s ability to deliver unmatched customer engagement.

The collaboration between CleverTap and Swan underscores the potential for innovative engagement strategies to drive substantial business growth and customer satisfaction in the e-commerce sector.