While the problems that may affect a website are various, there are some common themes that are encountered time and time again. It is these that we are going to focus on in the following blog post. If you identify any of them on your own site, now may well be the time to take action.
With people spending more and more of their time online these days, they have become more used to identifying a poorly designed site. When they find one, they are much less likely to trust it for products and services. In an online world that moves extremely quickly, websites can become outdated at a highly rapid rate, which is why it is more important than ever before to give your site a bit of a spruce up whenever it needs it.
Slow Loading Speed
Another major impact of people using the internet more and more is the fact that they expect websites to load quicker than ever. Even a delay of a few seconds can prove to be a problem that encourages people to go elsewhere. After all, there are so many websites out there that they will not have to search hard. While it is great for a site to look beautiful, you do not want too many large video files and the like that seriously slow down the loading speed.
You want your site to remain protected from hackers, just as you want your users to feel safe when they are browsing. Taking care of security issues such as cross site scripting can help to take care of both of these challenges at once. Some businesses even decide to bring ‘friendly hackers’ on board as this helps to expose any areas of weakness, allowing you to close them off as quickly as possible. Often, it is too late before firms get on top of their website issues, which is why it is worth getting the jump on them as much as possible.
Poor SEO Standards
If people are not able to come across your website via search engines, this closes off one of your main sources of traffic. This is why it is so important that your SEO standards are top notch, which means a high level of written content and optimized images.
If you can solve these common website problems, this will have a big positive impact on your site and the user experience of each one of your visitors, making it more likely that you will boost your business.
Confusing User Journey
Your website should be continually guiding your users towards an end goal – whether this is making a purchase or signing up to a mailing list. However, if people are not able to find their way around a site as it is not clearly signposted, this can result in a whole host of problems. For this reason, it is certainly worth extensively testing a site to ensure that people can use it with minimal difficulties.