Miami is home to white-sand beaches, stone crabs, Cuban coffee, and modern art. It’s also home to over 86,000 businesses competing to rank number one in Google’s search results. So how do you make it to the top?
It is typical nowadays to have a website but not rank in Google’s search results. So you need the help of experts.
Below are three tips on improving your chances of ranking in Google in Miami.
1. Choose At Least 3 Keywords
Find three keywords that you can use to generate traffic to your website. There are online tools that you can use to research keywords.
Use these three keywords as the focus of your content.
You can head to websites like Answer the Public to find keywords with low competition. This website finds questions in forums and turns them into keywords.
Low competition keywords are usually long-tail keywords.
An example of a long tail keyword is “vegetarian restaurants in Miami beach.” Its short tail keyword version is “vegetarian restaurants.” Long-tail keywords are great to target, when you’re just starting. It is because there is less competition around them.
For more ways to get keywords, go to Reddit. You can find there what people are talking about related to your website. Find inspiration from the Reddit titles. You should also click on the comments to see what words have a repeating pattern.
2. Create Shareable Content
Many articles and blog posts on the internet today rarely have more than ten visitors. So stand out by creating precious content.
If someone links your article to their website, it means you’re doing something right. Don’t let your content get lost in the millions of contents produced every day. If you’re starting, make a massive mark by creating epic content. Think of how your post will go viral internationally for the right reasons.
The goal is for people to link to your content.
Create content that dives in-depth into a topic. According to research, long-form content gets more links and views than short content. A post with 3,000 words will have a higher chance of other sites linking to it.
Create content with a great hook. A hook can be a great stat, an exclusive interview, an unusual strategy, or a fantastic testimonial. For example, you can post about your experience with availing of SEO services. You need to get someone to think, “I need to share this with my friend.”
3. Optimise the Keywords in Your Content
Unlike in the past, stuffing your page with keywords no longer works. Place your keywords strategically on your webpage. Put your keywords in your title tag and the first 100 words of your content. You can also place your keywords in your alt text and your H1 tags.
Give Google an easy time putting your page into context with related LSI keywords. If your keyword is ‘Miami SEO services’, your LSI keywords should be related to Miami. Examples of this are Miami content creators or Miami graphic designers.
You get a higher chance of ranking when Google sees these keywords next to your main keyword. A great way to know LSI keywords is to type your main keyword on the Google search bar. Then look at the bold suggestions at the bottom of the search results.
A killer content will boost your website. You can be confident that it will attract the visitors you’ve been envisioning.