Who is Alice Eduardo of Santa Elena Construction?

Press Release (ePRNews.com) - MAKATI CITY, Philippines - May 05, 2017 - You might associate her name with one of the leading construction firms in the country—that is because Alice Eduardo is the President and CEO of one. Without a doubt, Alice Eduardo is a heroine of all sorts, having found and spearheading the Santa Elena Construction and Development Corporation, she has made a name for herself as early as 1995. Her success and accomplishments did not come without many trials though. At a young age, Alice has already considered a career in engineering, but as the industry is primarily dominated by males, she had more of a challenge establishing her skills and talent on the field. In fact, many have tried to dissuade her from this dream. Coming from a very traditional family, her very own mother had tried to discourage her from doing what was seen as man’s job in the eighties. However, Alice had managed to prove that gender is immaterial when it comes to succeeding in the industry by providing consistent and quality service to her clients.

But you might ask, just how did this simple female entrepreneur succeed in her endeavors and make it big in the construction industry?

It all stemmed from a simple dream that Alice Eduardo of http://santaelenaconstruction.com had when she was young. As a girl, she was already fascinated with the logistics of construction and engineering. It interested her to know how roads and bridges were built and how it gave people ease of access to places—so much so, that she was certain this was what she would pursue. However, she chose to compromise with her mother who was against the idea; she took a course in management instead. From there, she helped the family business which specialized the export of garments and managed a rice mill owned by her parents. By 1995, she was presented with a unique opportunity to realize her dream when she was asked to supply steel to a construction project. Not wanting to disappoint, Alice did her best to meet her client’s needs and demands, and from there, the conception of her construction company has begun. Unlike many individuals in the industry, Alice did not start with little tentative steps but rather went in big right away. This was largely because of success in her initial projects and a good track record. For someone who made it so big in the industry, we can truly say that nothing is impossible—whether that individual may be a man or a woman.