The momentum to continue for India Shoppe in the FY-2016-17 with a 400 Crore Sales Target

May 18, 2016 Mark

Press Release ( - CALCUTTA, India - May 18, 2016 - Lifestyle Brand, “India Shoppe” is an affordable chain of offline and online stores with high quality goods and value for money for each and every spend.  India Shoppe a start-up had commenced its operations in the year 2013. In the Financial Year 2013-14, it had registered a turnover of Rs. 73.22 Crore and in the Financial Year 2014-15, it had reached a turnover of Rs. 141.24 Crore, a jump of 93%. For the Financial Year 2015-16 it was 250 Crore. And this year it has set a target of Rs. 400 Crore.

India Shoppe(, a promising lifestyle brand, is conceptualized and promoted by Mr. Rajesh Jain, a first generation entrepreneur and a technology enthusiast, with nearly two decades of exposure in various business verticals; had made its foray into retail sector in July 2013. The company offers both offline and online store fronts, for convenient shopping.

This year India Shoppe is eyeing on further expansion of scale of operations, setting up more Distribution Centers for easy delivery, planning more stores and investing in new product lines. Also they have an aggressive expansion plan in the neighboring countries like Bangladesh, Nepal, Bhutan, and Sri Lanka.

So far the company runs as a bootstrap company, running and managing the operations with it’s own capital and operating revenues.

Now, with a vision to grow from a start up to a large value creator, the company is eyeing on further expansion of scale of operations, setting up more Distribution Centers for easy delivery, planning more stores and investing in new product lines and technology. It also has expansion plan in Neighboring Countries like Bangladesh, Nepal, Bhutan, and Sri Lanka.

To increase the company’s ability to scale quickly and take advantage of market opportunities, the promoters have plans to go venture capital financing. The company has already started initial talks with several investment firms.

Currently, the company has 50 stores, spread across various metro cities and Tier I, II & III towns in 23 states in India. In addition, the company has established more than 280 +  smaller outlets called “Pick Up Centres” and 5 warehouses each in Chennai, Bhiwaldi, Delhi, Kolkata and Guwahati for a wider reach and better customer service in different urban and semi urban areas, some of which are remotely located. Strengths of the company are:

     Wide and Established Network

     Tested and Proven System of generating assured Sales Revenue

     Wide Range of Merchandise

     Continuous Product Innovation

     Developing hi-quality Private Label Products through collaboration between suppliers, manufacturers, designers & marketers and building brand loyalty.

Business Model

The company operates a chain of small format retail stores across India. India Shoppe offers the following models with an aim to provide the comfort of shopping of an organized retail store.

     Retail  storefront

     Shop at home/office – e-tail & e-commerce

     Stores under COFO Model (Company owned franchisee operated)

     Under each store, there are few Pick Up Centers (PUC), which collect merchandise from their designated store.

     Pick Up Centres are usually located between 50 – 100 kilometers radius of each store.

     Around 20 – 23% of the franchisee owners are female

The company primarily targets the growing “middle” and “upper middle” income groups as well as aspiring segment of the society, which forms the majority of India’s purchasing power.

Sales Channel

·         Brick & Mortar Stores

·         Online Site

Existing Product Lines

·         Health & Wellness, Skin Care, Oral Care, Hair Care, Home & Household

·         Mostly private label products under the brand names “ON & ON” and “ELEMENTS” exclusively available at India Shoppe outlets across India and also on own online site.

·         For many of our products, we have experienced heavy customer demand, and these products are selling very well.

·         Private Label Products, manufactured for India Shoppe, and exclusively available at India Shoppe outlets across India and also on own online site.


·         Audited Sales for Financial Year 2013-14 was 73.22 Crore and for Financial Year 2014-15 was 141.24 Crore. For the Financial Year 2015-16 it was 250 Crore+. Current target for 2016-17 is Rs.400 Crore.

·         Average Bills per Month: 7,500

·         Average Quantities sold per month: 6,00,000

Broadly, India Shoppe’s product portfolio is as under:

     Health, Wellness & Nutrition

     Grocery and FMCG products

     Fashion Jewelry, Watches and Artifacts

     Home Products that provide for the daily household needs

     Travel and other Accessories

Infrastructure & Team

India Shoppe is head quartered at Chennai.  The co-founder and the Executive Director of the company is Mr. Mitesh Bhandari, a young and dynamic professional and a certified Chartered Financial Analyst. The company’s distribution and logistics are streamlined, and its stores and warehouses are well networked to serve the organization’s requirements. This enables the warehouse to replenish merchandise within a short time period. The Board of Directors is ably supported by Mr. Viresh Mehta, ‘Head – Merchandising & Procurement’, with seventeen years of hardcore experience in sourcing and product development. Mr. Jai Banerjee, Retail Strategy and Operations Specialist, assists in planning and deploying retail strategies and processes.

Growth plan

With a robust and scalable set up, well thought out strategies and systems, trained and experienced manpower as well as carefully designed and tested software, the company has got an aggressive growth plan and has already started entering into new markets with great potential.

Mr. Rajesh Jain, Founder of India Shoppe said “We have an audacious plan to grow rapidly in the next few years and this will certainly contribute significantly to the global e-commerce market.”

“We are continuously adding new product lines, and there is significant jump in order value with addition of new categories. Average order values are also climbing up rapidly.” added Mr. Bhandari, Co-founder and the Executive Director of the company.

For further information please contact

Mettlepower Communications

Bijoy Biswas

+9198363 44370

Source : India Shoppe Follow on Google News


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