5 reasons why you should study marketing management in Germany

5 reasons why you should study marketing management in Germany

The need for skilled marketing professionals is on the rise as the field of marketing has become one of the most important sectors in this fast-paced business world. Germany is recognized for its high-quality education and has gained popularity among international students who are looking for study options in Europe. Pursuing a marketing management program in Germany can transform you into a well-equipped managerial professional, giving you the ability to make effective decisions as a manager. Obtaining a specialization in marketing management in Germany can help you:

  • Develop an understanding of general marketing concepts and the practical elements of success in the field;
  • Acquire core business skills, such as accounting and international negotiations, covering a wide range of marketing topics, including digital analytics, content marketing, and brand management;
  • Gain the opportunity to take part in an integrative marketing case studies that will enable to put your skills into practice;
  • Experience the learning support provided in an international environment, with tutors and graduates coming from different countries;
  • Broaden your professional network by joining the college alumni or taking up short-term employment opportunities such as internships and apprenticeships.

Career opportunities after a marketing management degree

Taking up a marketing management course will equip you with the necessary skills needed to become an effective marketing professional. In addition, it will also help you gain the ability to maintain steady performance in the international business marketplace. Here are a few career options that fall under the scope of the marketing management employment field.

•    Marketing

  • Marketing Executive
  • Product Manager
  • Brand Manager
  • Sales Promotion Account Executive
  • PR Account Executive
  • Marketing Manager

•    Digital and Advertising

  • Chief Digital Marketing Officer (CDMO)
  • Social Media Manager
  • Account Manager
  • Content Manager
  • Media Buyer
  • Media Planner

•    Market Research

  • Market Researcher
  • Research Executive
  • Senior Researcher

•    Retailing, Logistics, and Sales

  • Retail Buyer
  • Retail Merchandiser
  • Customer Service Manager
  • Retail Manager
  • Sales Executive
  • Sales Manager
  • Logistics Executive
  • Logistics and Distribution Manager

Marketing professionals are primarily responsible for understanding, creating and delivering value to targeted business markets and customers. Their average annual salary is €48,608 in Germany. They specialize in determining what products or services may be of interest to customers and the strategy that needs to be employed for sales, communications and business development. Their day-to-day job responsibilities may include:

  • Planning and executing marketing campaigns;
  • Promoting and distributing ideas, goods, and services;
  • Create, communicating and accomplishing individual and organizational objectives.

Studying for a marketing degree in Germany can allow you to gain employability in some of the most forward-thinking business enterprises in Europe. It will provide you with several real-time business experiences, helping you learn how to employ your knowledge to create solutions for marketing challenges. Acquiring a postgraduate degree from a high-ranked German business school can help you enter the global business sphere. These business schools offer a progressive learning environment in an international setting, helping students develop relevant skills to enter the marketing world. So, sign up for a marketing management program today and start your journey of becoming a top-notch marketing professional.




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