The fashion industry is more than fashion designers and models. It also requires the services of a Fashion Manager, who runs and manages their business. He is involved with coming up with innovative strategies (marketing, product, segmenting, merchandising, pricing, export, etc.), creating awareness, and building brand image, etc. In a way, he is responsible for the profitability of the business. He must keep a tab on evolving market and economic situations, latest trends, consumer tastes & preferences. He must have an eye for detail to predict the success of a product line.
Domestic Textile and Apparel market (India):
By 2025-26, the Indian market is estimated to reach US$ 190 billion at a CAGR of 10% from US$ 75 billion in 2020-21
Textile and Apparel exports from India:
By 2025-26, India is expected to reach US$ 65 billion in exports of textile and apparel at a CAGR of 11%. India’s exports of textile and apparel were at approx. US$ 28.4 billion in 2020-21.
Textile and Apparel imports from India:
By 2025-26, India is expected to reach US$ 15.2 billion in imports of textile and apparel at a CAGR of approx. 10%.
So by the time students finish their Fashion Management courses in India, they will have unprecedented opportunities with them. Besides this, this fashion management course will provide such competencies to students that they will have opportunities in varied following profiles:
Marketing/Brand Management: He is responsible for creating appropriate online and offline marketing strategies to increase profitability by engaging the consumers, sustaining as well as increasing the market share, building and maintaining brand positioning. He analyzes the trends & consumer insights in order to build apt communication. Marketing can be further subdivided as per specialization:
Digital Marketing-Ensure online sales, traffic, and brand recall through digital marketing initiatives
Events Marketing-Using events to not only showcase products but interact with the targeted audience and generate discussion. Eg: Trade shows, Launch events, Fashion shows, etc.
Sales– Ensure that marketing initiatives result in sales and the requisite products reach the consumers efficiently.
Merchandising: Requires excellent quantitative skills to forecast and manage sales. Besides this, the role involves the coordination of promotional and other sales offers. He must stay updated with trends and consumer tastes to not only plan and promote the right product mix using attractive displays but also maintain the apt quantity of stocks at the various retail store. Merchandising can be divided into Fashion Merchandising and Visual Merchandising.
Fashion Product Manager: He usually manages a product line and is responsible for its development from the conceptual stage to its final market release. He ensures that the company’s overall sensibilities, customer preferences, and prevailing market trends are taken into consideration during product development.
International Program Manager: He strategizes as well as operationalizes the global expansion of the brand.
Fashion Journalist/Editors/Bloggers: If you have a penchant for writing, you can work with magazines, newspapers, trade publications, blogs, e-commerce websites, etc., and share your insights about the fashion world with people. You are responsible for covering industry events like fashion & trade shows etc., organizing fashion shoots for the magazine, and even acting as an influencer to promote products.
While we have mentioned a few of the job profiles, the completion of Fashion Management courses in India will open a sea of opportunities for you. Why wait? Board the train to achieve your dreams.