Press Release (ePRNews.com) - Portland, OR - Apr 04, 2019 - Opiniator has been providing customer feedback support since January 2009. Opiniator provides a platform for customer feedback and recovery of data for brick and mortar businesses. The platform helps clients to capture on-the-spot ratings and comments from real customers. Opiniator enables on the spot customer feedback via their own cell phone; thus the client can stay connected to customers throughout their experience and keeps track of all issues until they are all resolved.
“Opiniator delivers a digital comment card to its clients through the use of their own customers cell phones to give feedback. This helps improve customer retention – always more profitable than customer acquisition. A study revealed that 70% of retail customers do not make a return visit; basically due to lack of satisfaction from the business. Opiniator delivers businesses with customised platforms that allow customers to rate and comment on the quality of services they received – while they are experiencing that service,” said the company’s spokesperson.
Many reasons exisit why customers defect to a competitor, nonetheless the profit impact to the company is enormous. To help understand why customers defect, most companies use some form of feedback. Many have adopted the use of a customer comment card to get feedback from clients about the services they received. However, comment cards are a thing of the past with at least a dozen reasons why they are ineffective.illing out customised comment cards is annoying as well as tedious. Opiniator offers a digital comment card optimised for each business so that the business can take action in real-time and prevent defection and the brand impact of negative feedback on social media.
“Opiniator is a full survey engine and includes the Net Promoter Score (NPS) which helps measure your customers’ loyalty. A customer is expected to be loyal once he/she earns the trust of the business where he/she commits to buy. The trust comes once the customer is satisfied with the products or services he/she receives. Opiniator has an alert tracking system that keeps alerting the business of the customers’ complaints until the businesses’staff look into them,” said the company’s spokesperson.
Opiniator also includes icons to help capture feedback – these include Smiley Faces which can be used on tablets or for feedback in the email signature. The process involves the use of satisfaction smiley faces. Every smiley face is an active button that when selected, registers the satisfaction rating for that particular feedback. The feedback delivered via an email autosignature is particularly useful for customer support teams as each staff member receives their own feedback.
Opiniator enables on the spot customer feedback with which businesses take immediate action. This means they can fix the issue and recover the unhappy customer. Opiniator is a full survey engine where customers of any business elect to give feedback using a method they prefer – web, QR code, phone call or text message survey .
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