Advertising

ProRataAI, Inc. (ProRata), a technology company building AI solutions grounded in respect for content creators, today announced the closing of a $40 million Series B financing round led by Touring Capital. The investment will accelerate the rollout of Gist Answers,…

The rise of AI-driven search features, such as Google’s AI Overviews and AI Mode, has fundamentally changed how users interact with online information. By delivering concise, AI-generated summaries at the top of search results, these tools provide quick answers, often…

Projection advertising, also known as projection mapping or digital projection advertising, is a cutting-edge marketing technique that leverages high-powered projectors to transform static surfaces—such as buildings, walls, or landmarks—into dynamic, visually stunning displays. By utilizing advanced technology, this method creates…

When planning a party or event, creating an unforgettable atmosphere is key. One surprisingly versatile and budget-friendly way to enhance your event’s décor is by using cardboard cutouts. Whether you want to add a fun photo opportunity or a thematic…

JetSynthesys' Metaphy Labs, a hub for AI and digital immersion for brands, is set to revolutionize brand engagement through customized digital experiences on Flipkart. Collaborating with Flipkart, Jet Metaphy Labs has introduced state-of-the-art immersive experiences for brands like Mondelez, Thums…

Many small businesses don’t have money they can set aside for marketing. They can’t hire specialist agencies, perform in-depth market research, or calculate the ROI from various marketing campaigns. Instead, they have to get creative and find free or low-cost…

Commercial printing is a crucial marketing tool used by businesses to strengthen communication and drive sales. Companies use brochures, flyers, posters, branded pens, and calendars to promote products or events. Large-format printing is a specialized form of commercial printing that…

Time to supplant your old scoreboard? Or do you have a brand-new location that needs one of these? Regardless of the circumstance, you should opt for a digital one due to its numerous advantages. You must have researched their potential…

Marketing plays one of the key roles in the fate of any business corporation, including a law firm. In today's world, the most common form of marketing is digital. Its meaning is that it uses electronic devices as a means…

Brand guidelines are necessary for building and maintaining a strong brand. They ensure that anyone who has cause to use a brand understands the appropriate way to do so. Brand guidelines don’t need to be a boring document that people…

Are you looking forward to using an inexpensive mode of advertising your business? With several business owners trying to establish their brand and taking on to the competition, the retractable banners have emerged as one of the most viable options…

Social media and the Internet make business marketing easy. However, many companies continue to use business cards as part of their networking plan. Approximately 27 million business cards are printed every single day. If you're wondering how to design a…

February 21, 2021 There’s a new entrant in the world of online stock media, reallyfreeimagesstock.com. Many stock media websites claim to be free, but when examining the fine print users find these websites aren’t exactly what they claim to be.…

Social media apps present brands with an opportunity to reach their target audience where it spends a significant amount of time. With new social media arising and others going out of the picture, it might be difficult to decide how…

Effective branding can make or break a company. So, how do you make sure your marketing strategies are as effective as possible? Branding campaigns are essentially promotional tools, but they are highly complex and nuanced by design. You want to…

Consumers nowadays are digitally dependent and smartphone-savvy with a social-first mindset. As a result, many brands have begun investing in a global social agency to guarantee effective bespoke social media strategies to tap into this new consumer trend. Social media…

Projection mapping is setting a brand-new goal in the advertisement world by moving images onto skyscrapers and public spaces, mesmerizing every artist and advertiser to participate in the game for a long time. Buildings are the canvas for savvy advertisers,…

USPTO issued a patent last week (#10,990,700) to members of Ideal Innovations, Inc. (I3), called Internet Profile Dilution Device (IPDD). This patent may have a significant impact on the way internet service providers track users and profit from selling their searches…

Since Spider Labs' certification in March 2020 as the first vendor in APAC and Japan, the company has been providing its customers with one of the world's highest level of fraud detection services through its anti-fraud tool "Spider AF".Ad fraud…

E-commerce is a key business model nowadays, representing the act of buying or selling products and services via the internet. COVID-19 pandemic affected businesses, economics and social factors much. Considering recent lockdowns across the globe, buying and selling online is…